The Digital Advertising Association (DAA) was founded in 1999, becoming one of the first companies to offer a certification in digital marketing. As the digital space, technology and business has grown;, we have grown alongside it by increasing the industries in which we offer certifications. We now offer a variety of certifications from digital marketing to Google Ads and everything in between. We later launched our membership program for people in the industry to receive a certification and connect with people in the community. Today, we are the leading international standard in digital marketing certification. We have certified over 20,000 people and have more than 37,000 members.